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How to Actually Find Your Target Audience (My 3-Version Journey as a Case Study)

January 27, 2026 26 min

About this episode

How do you know who you're actually supposed to serve? In this episode, Shae shares her real target audience journey—three versions, three pivots, and the ChatGPT case study that finally revealed the truth.From "sustainable growth seekers" to "marginalized creators" to finally discovering "high-capacity people"—this is the strategy for finding YOUR real audience through self-clarity, not guesswork.If you've been creating content that feels forced, if the wrong people keep showing up, or if you can't see yourself in the audience you're trying to serve—this episode will show you how to pivot with clarity.In This Episode:Why Shae's first two target audience versions didn't workThe ChatGPT case study that changed everythingHow to find your real audience by getting clarity on yourself FIRST5 signs your target audience is wrong (and when to pivot)The 5-step strategy for discovering who you're meant to serveWhy you don't need people to show up before you know they're your peopleNext Episode Preview: Your body has memory—and it's been trying to tell you something you haven't been willing to hear.Follow Along with Me:Join the newsletter: The Mindful Strategist NewsletterVisit the website: www.essentflowbyshae.com Watch on YouTube: ESSENTFLOW™ by ShaeConnect on LinkedIn: La Shae Thomas

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